A casual visitor who browses the MedRisk Portal is not required to reveal any personally identifiable information, such as name, address, or telephone number, nor is such information collected passively by electronic means. In order to use Portal products and services, however, registration is required, which requires the visitor to disclose personally identifiable information and customer information.
Portal servers collect other information such as the make of a visitor’s browser software and the Internet domain name of the location from which the visitor enters. This information helps us diagnose technical problems and manage our sites by tracking user interests.
The primary reason that we collect and maintain customer information and other personally identifiable information is to serve visitors and to administer our customer relationships. We may collect this information from a variety of sources and for a number of reasons:
- Information visitors specifically provide to us, such as personally identifiable information visitors provide to us in the registration process to help us identify visitors and to help us prevent unauthorized persons from accessing customer information and other personally identifiable information and the products and services that we make available to specific visitors for their use.
- Information about transactions by visitors as part of the Portal products and services, or other visitor experiences with MedRisk, such as the information we receive when a visitor requests that we schedule an appointment.
- Log files, where we track information about each visitor’s usage of the Portal’s products and services. We use this information as follows:
- To analyze trends;
- To administer the products and services;
- To track statistical information about how visitors use the Portal’s products and services; and
- To gather broad demographic information for aggregate use.
- We also may collect various types of non-personally identifiable information to help us make your experience more enjoyable, measure site activity to identify future improvements that should be made and compile aggregate data to help serve site visitors better.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including (a) details of your visits to our Website, such as traffic data, location data, logs and other communication data and the resources that you access and use on the Website, or (b) information about your computer and internet connection, including your IP address, operating system and browser type. We may use your IP address to help prevent fraud, to help diagnose problems with our server, to gather broad demographic information, and to offer you products and services. Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” signals other than cookies, we do not currently respond to “Do Not Track” signals that are undefined.
The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, such as enabling us to (a) estimate our audience size and usage patterns; (b) store information about your preferences, allowing us to customize our Website according to your individual interests; (c) speed up your searches; and (d) recognize you when you return to our Website.
The technologies we use for this automatic data collection may include cookies, flash cookies, and/or web beacons, described below:
Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
Web Beacons. Emails and newsletters sent electronically, as well as Pages of our Website, may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit MedRisk, for example, to count users who have visited those pages or opened an e-mail and for other related Website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).If you visit this site with an open ID (such as Facebook), you may also be sharing and integrating data with third-party social media sites, and we may track aggregate data about the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.
We do not control and are not liable for the actions of any third parties who we may promote. We pride ourselves in working with quality companies, but have no control over the actions of those third parties. While we are not liable for any of the actions of those third parties, you should feel free to give us feedback from time to time on your experiences with any third parties to whom we work with so that we may enhance our future service to all customers. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
- To gather information to improve MedRisk’s products and services, from time to time we may request information from visitors via voluntary participation in surveys or market research activities. The information that we request may include contact information (such as name and business address), and demographic information (such as ZIP code).